Zaib Abbasi, A., RATHER, R., Hooi Ting, D., Nisar, S., Hussain, K., Ghani Khwaja, M., & Shamim, A. (2024). Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing, 30(1), 93-109. https://doi.org/10.1177/13567667221118651