Behl, A., Jayawardena, N., Bhardwaj, S., Pereira, V., del Giudice, M., & Zhang, J. (2024). Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies. Technovation, 129, Article 102902. https://doi.org/10.1016/j.technovation.2023.102902