Boomers and Beyond: Intergenerational Consumption and the Mature Imagination

Leach, Rebecca; Biggs, Simon; Phillipson, Chris; Money, Annemarie

Abstract

Post-war baby boomers (born 1945–1954) have been at the forefront of social change in Britain, notably in the area of consumption. They have come under scrutiny, partly because of public perceptions that this large cohort will place unprecedented pressure on public and financial services, partly because they are perceived to be a liberal, radical generation who are changing every part of society they come in contact with. This generation are often regarded as the ‘first teenagers’ of a more aÆuent ‘consumer society’. But how much of this perception is true? Our project examines whether baby boomers do exist as a ‘generation’ and the degree to which they share consumption patterns, ageing identities and patterns of work and retirement.

Citation

Leach, R., Biggs, S., Phillipson, C., & Money, A. (2007). Boomers and Beyond: Intergenerational Consumption and the Mature Imagination. TBC

• Report Type: Project Report
• Publication Date: 2007-03
• Deposit Date: May 15, 2024
• Public URL: https://keele-repository.worktribe.com/output/827976
• Publisher URL: http://www.consume.bbk.ac.uk/research/biggs.html