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All Outputs (185)

Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain (2015)
Journal Article
Mogaji, E. (2015). Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain. Marketing Intelligence and Planning, 33(6), 908-926. https://doi.org/10.1108/MIP-07-2014-0129

Purpose
Identifying the protected characteristics under the Equality Act of the UK, the purpose of this paper is to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of diversity... Read More about Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain.

The American Citizen who plays Tennis Analysis of the Highest-Paid Female Athletes over ten years period
Journal Article
Farinloye, T., & Mogaji, E. (2019). The American Citizen who plays Tennis Analysis of the Highest-Paid Female Athletes over ten years period. Advance, https://doi.org/10.31124/advance.7825109

Forbes Magazine compiles Highest-Paid Female Athletes in the world; the list contains ten female athletes with the highest earning which includes all prize money, salaries and bonuses earned. This present study analysed the content of these ranking o... Read More about The American Citizen who plays Tennis Analysis of the Highest-Paid Female Athletes over ten years period.

Building Resilient And Scalable Logistics Transport Operations In Fragmented Markets
Preprint / Working Paper
Mba-Kalu, E., & Mogaji, E. Building Resilient And Scalable Logistics Transport Operations In Fragmented Markets. London

This report provides a summary of the TRATSEDI webinar focused on "Building Resilient and Scalable Logistics Transport Operations in Fragmented Markets." The webinar addressed the crucial need for efficient logistics in emerging economies, particular... Read More about Building Resilient And Scalable Logistics Transport Operations In Fragmented Markets.