All Outputs (3)

Selling infant safety: entanglements of childhood preciousness, vulnerability and unpredictability (2014)
Journal Article
Martens, L. (2014). Selling infant safety: entanglements of childhood preciousness, vulnerability and unpredictability. Young Consumers: Insight and Ideas for Responsible Marketers, 15(3), 239-250. https://doi.org/10.1108/yc-10-2013-00409

Purpose
This paper aims to examine, through a focus on the practice of child caring, how three qualities of childhood preciousness, vulnerability and unpredictability, are nurtured by being brought together as rationales for product re-design, innov... Read More about Selling infant safety: entanglements of childhood preciousness, vulnerability and unpredictability.

Motherhoods, Markets and Consumption (Ed. L Martens) (2013)
Book
Martens, L. (2013). S. O'Donohoe, M. Hogg, P. Maclaran, L. Martens, & L. Stevens (Eds.). Motherhoods, Markets and Consumption (Ed. L Martens). Taylor and Francis Group. https://doi.org/10.4324/9780203469729

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what m... Read More about Motherhoods, Markets and Consumption (Ed. L Martens).

Special Issue: (Re)creating Cultural Models of Motherhoods in Contemporary Advertising (2011)
Journal Article
Hogg, M., Maclaran, P., Martens, L., O'Donohoe, S., & Stevens, L. (2011). Special Issue: (Re)creating Cultural Models of Motherhoods in Contemporary Advertising. Advertising & Society Review, 12(2), https://doi.org/10.1353/asr.2011.0013