Are digital influencers social change catalysts Empirical findings from the online apparel industry
(2022)
Journal Article
Khwaja, M. G., Zaman, U., & Hameed Butt, A. (2022). Are digital influencers social change catalysts Empirical findings from the online apparel industry. International Journal of Technology Marketing, 16(1), https://doi.org/10.1504/ijtmkt.2022.122442
Digital influencers have evolved the thinking and buying patterns of consumers on the social media platforms. The unorthodox approach of attracting the masses has considerably increased online purchase intentions. Especially during the global pandemi... Read More about Are digital influencers social change catalysts Empirical findings from the online apparel industry.