All Outputs (3)

Creative destruction? Exploring the deliberate destruction of possessions by consumers (2024)
Journal Article
Round, G. (2024). Creative destruction? Exploring the deliberate destruction of possessions by consumers. Journal of Consumer Culture, https://doi.org/10.1177/14695405241283761

The purpose of this article is to explore consumption practices that involve the deliberate destruction of meaningful possessions; in particular, what motivates consumers to do so, why they choose it over other divestment options and what value creat... Read More about Creative destruction? Exploring the deliberate destruction of possessions by consumers.

When and why does the name of the brand still matter? (2017)
Journal Article
Round. (2017). When and why does the name of the brand still matter?. European Journal of Marketing, 2118 - 2137. https://doi.org/10.1108/EJM-06-2016-0360

Purpose
The purpose of this paper is to fill a current gap in the literature, through the development of theory concerned with changes that occur over time to the functions and importance of the brand name element of a branded entity.

Design/meth... Read More about When and why does the name of the brand still matter?.

Untangling the brand name from the branded entity The conceptualisation and value of the established brand name (2015)
Journal Article
Round, G., & Roper, S. (2015). Untangling the brand name from the branded entity The conceptualisation and value of the established brand name. European Journal of Marketing, 49(11-12), 1941-1960. https://doi.org/10.1108/EJM-09-2014-0541