Rachel Wood's Outputs (2)

A Post-Work Approach to Influencer Labor: The Paradox of Sustainability Influencers (2025)
Journal Article
Wood, R. (2025). A Post-Work Approach to Influencer Labor: The Paradox of Sustainability Influencers. Social Media + Society, 11(2), https://doi.org/10.1177/20563051251323028

How do Instagram sustainability influencers communicate criticisms of consumer culture, and try to promote more sustainable alternatives, in the context of a platform and industry that seeks to promote consumption by design? Drawing on an ethnography... Read More about A Post-Work Approach to Influencer Labor: The Paradox of Sustainability Influencers.

A post-work approach to influencer labour: the paradox of sustainability influencers (2025)
Journal Article
Wood, R. (2025). A post-work approach to influencer labour: the paradox of sustainability influencers. Social Media + Society,

How do Instagram sustainability influencers communicate criticisms of consumer culture, and try to promote more sustainable alternatives, in the context of a platform and industry that seeks to promote consumption by design? Drawing on an ethnography... Read More about A post-work approach to influencer labour: the paradox of sustainability influencers.