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Outputs (22)

The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective (2023)
Journal Article
Sampat, B., Mogaji, E., & Phong Nguyen, N. (2024). The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42(1), 38-65. https://doi.org/10.1108/IJBM-07-2022-0328

Purpose
FinTech offers numerous prospects for significant enhancements and fundamental changes in financial services. However, along with the myriad of benefits, it also has the potential to induce risks to individuals, organisations and society. Th... Read More about The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective.

Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants (2023)
Journal Article
Sattarapu, P. K., Wadera, D., Nguyen, N. P., Kaur, J., Kaur, S., & Mogaji, E. (2023). Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2195

Artificially intelligent interactive voice assistants (AIIVAs) are developed to understand language, but there is limited insight into their ability to understand accents. While there have been substantial advancements in understanding multiple langu... Read More about Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants.

Immersive time (ImT): Conceptualizing time spent in the metaverse (2023)
Journal Article
Mogaji, E., Wirtz, J., Belk, R. W., & Dwivedi, Y. K. (2023). Immersive time (ImT): Conceptualizing time spent in the metaverse. International Journal of Information Management, 72, Article 102659. https://doi.org/10.1016/j.ijinfomgt.2023.102659

With growing investment into the metaverse or metaverses, the required hardware and software is becoming more powerful and cheaper, and tech firms’ expectations for this market are high. In parallel, consumer brands are claiming their digital real es... Read More about Immersive time (ImT): Conceptualizing time spent in the metaverse.

Conclusion: Towards Effective Public Sector Marketing Communications in Africa (2023)
Book Chapter
Adeola, O., Mogaji, E., Katuse, P., & Twum, K. K. (2023). Conclusion: Towards Effective Public Sector Marketing Communications in Africa. In Public Sector Marketing Communications, Volume II (267-284). (1). Springer International Publishing. https://doi.org/10.1007/978-3-031-17863-4_11

Despite Africa’s growth in industrialisation, increased competition in the private sector and progress towards a more market-driven economy, the role of the government in meeting public needs remains relevant. Given the rising citizen participation i... Read More about Conclusion: Towards Effective Public Sector Marketing Communications in Africa.

Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract (2023)
Presentation / Conference Contribution
Mogaji, E., Jain, V., Sharma, H., & Babbili, A. (2022, May). Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract. Presented at AMS Annual Conference 2022, Monterey, CA, USA

Relationships are the essence of higher education institutions which can contribute to their growth and expansion. With the vulnerabilities exposed in the uncertain times, it becomes compelling to re-evaluate the tenets of relationship marketing for... Read More about Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract.