Outputs (32)

Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals (2024)
Journal Article
Adefare, T., Adeola, O., Mogaji, E., Phong Nguyen, N., & Alaba Mogaji, S. (2024). Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-03-2023-0128

Purpose
This research aims to explore the role of banks in supporting women agriculture entrepreneurs (WAEs) to contribute towards achieving the Sustainable Development Goals (SDGs). It focusses on the experiences of women entrepreneurs in the agric... Read More about Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.

High street banking on the app: branding strategies of traditionally-driven neobanks (2024)
Journal Article
Mogaji, E., & Phong Nguyen, N. (2024). High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-12-2022-0529

Purpose
Several high street retail banks are extending their brands into digital banking through fully digital, app-only neobanks, which have been described as traditionally-driven neobanks (TDNBs). These TDNBs are considered a form of brand extensi... Read More about High street banking on the app: branding strategies of traditionally-driven neobanks.