Towards Accurate Predictions of Customer Purchasing Patterns
(2017)
Conference Proceeding
Valero-Fernandez, R., Collins, D. J., Lam, K., Rigby, C., & Bailey, J. (2017). Towards Accurate Predictions of Customer Purchasing Patterns. . https://doi.org/10.1109/CIT41763.2017
range of algorithms was used to classify online retail customers of a UK company using historical transaction data. The predictive capabilities of the classifiers were assessed using linear regression, Lasso and regression trees. Unlike most related... Read More about Towards Accurate Predictions of Customer Purchasing Patterns.