Outputs (7)

Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community (2019)
Conference Proceeding

The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechan... Read More about Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community.

Using AI to Personalise Emotionally Appealing Advertisement (2019)
Book Chapter

Personal data and information collected online by companies can be used to design and personalise advisements. This chapter extends existing research into the online behavioural advertising by proposing a model that incorporates artificial intelligen... Read More about Using AI to Personalise Emotionally Appealing Advertisement.

Student Engagement with LinkedIn to Enhance Employability (2019)
Book Chapter

Social networking sites are an increasingly important tool for career development: LinkedIn particularly, is a site for business professionals, focusing on business connections and industry contacts for employers and professionals. Often however stud... Read More about Student Engagement with LinkedIn to Enhance Employability.

Thematic analysis of marketing messages in UK universities’ prospectuses (2019)
Journal Article

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy (2019)
Journal Article

Qualitatively exploring the effect of change in the residential environment on travel behaviour (2019)
Journal Article

Qualitative research with residents relocating from London was undertaken to develop an understanding of how and to what extent a change in the residential environment affected people’s travel behaviour and attitudes. Data was collected through semi-... Read More about Qualitatively exploring the effect of change in the residential environment on travel behaviour.

DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES (2019)
Conference Proceeding

Robotics and artificial intelligence are challenging extant business services and fundamentally impacting business relationships and processes. While studies have elaborately investigated social robotic interactions in medical and health-related doma... Read More about DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES.