Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract
(2023)
Conference Proceeding
Mogaji, E., Jain, V., Sharma, H., & Babbili, A. (2023). Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract. In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs (311-312). https://doi.org/10.1007/978-3-031-24687-6_126
Relationships are the essence of higher education institutions which can contribute to their growth and expansion. With the vulnerabilities exposed in the uncertain times, it becomes compelling to re-evaluate the tenets of relationship marketing for... Read More about Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract.