Outputs (15)

Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract (2023)
Conference Proceeding

Relationships are the essence of higher education institutions which can contribute to their growth and expansion. With the vulnerabilities exposed in the uncertain times, it becomes compelling to re-evaluate the tenets of relationship marketing for... Read More about Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract.

Generalised Trust and Relation Centrism for Corruption as Perceived by Firms (2022)
Conference Proceeding

We investigate the role of generalised trust and relation centrism for corruption as perceived by 16,785 firms in 20 lower- and middle-income countries. This quantitative empirical research demonstrates that higher levels of family centrism and gener... Read More about Generalised Trust and Relation Centrism for Corruption as Perceived by Firms.

Designing Outside of the Classroom: Branding Design for Thai Traditional Pottery (2022)
Conference Proceeding

This research aims to develop branding for pottery products in Maha Sarakham, Thailand and to generate the collaboration between the local community and university. Ban Mo village, which is the community dedicated to pottery making, is used as the ca... Read More about Designing Outside of the Classroom: Branding Design for Thai Traditional Pottery.

Understanding the determinants of primary schoolchildren's food preferences: An investigation of child/parent, school and locality factors (2020)
Conference Proceeding

This paper analyses the determinants of schoolchildren’s food preferences, paying attention to the relative importance of child/parent, school and locality factors, using multilevel modelling. Urbanisation, location in a poorer neighbourhood, having... Read More about Understanding the determinants of primary schoolchildren's food preferences: An investigation of child/parent, school and locality factors.

Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community (2019)
Conference Proceeding

The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechan... Read More about Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community.

Entrepreneurial Intent on Induction to Undergraduate Business Courses: A Comparison of Two Higher Education Institutions in the UK (2019)
Conference Proceeding

Commercialisation of Microfinance Institutions in Developing Countries: Financial & Social Performance (2019)
Conference Proceeding

Design Thinking pedagogy and enterprise education (2019)
Conference Proceeding

Migrants’ New Venture Evolution under Institutional Voids: Unique Lessons from Shonga Farms’ (2019)
Conference Proceeding

DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES (2019)
Conference Proceeding

Robotics and artificial intelligence are challenging extant business services and fundamentally impacting business relationships and processes. While studies have elaborately investigated social robotic interactions in medical and health-related doma... Read More about DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES.