Research Repository
Brand Guideline
Journal Article
Companies spend a considerable amount of money to develop their brand identities. It is not a cheap commercial endeavour. Given the importance of brand identities as intangible assets for organisations, the ability to strategically manage them is cri... Read More about Brand Guideline.
Marketing Communication Strategies of Off-Plan Homes
Journal Article
Buying a home is considered one of the most expensive purchases an individual can ever make and a lot of effort is required in making the right choice. This study aims to explore marketing communication of off-plan homes – these are homes under const... Read More about Marketing Communication Strategies of Off-Plan Homes.
UK Universities' Corporate Visual Identities
Journal Article
Advertising Mortgages in the United Kingdom.docx
Journal Article
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