Commercial persuasion: the evolution of an advertising vocabulary in England from 1300 to 1972
Thesis
Jones, J. C. Commercial persuasion: the evolution of an advertising vocabulary in England from 1300 to 1972. https://keele-repository.worktribe.com/output/413496
This thesis is a descriptive and annotated survey of the persuasive words and phrases cultivated by generations of English advertisers. It considers the spoken and chanted words of street vendors, the printed offers to treat made in newspapers, magaz... Read More about Commercial persuasion: the evolution of an advertising vocabulary in England from 1300 to 1972.