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When and why do established brand names remain important for consumers?

Round, DG

Authors

DG Round



Citation

Round, D. (2015, December). When and why do established brand names remain important for consumers?. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG Conference, Turku, Finland

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Brand, Identity and Corporate Reputation SIG Conference
Deposit Date Jun 5, 2023
Public URL https://keele-repository.worktribe.com/output/438658

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