David Round d.j.g.round@keele.ac.uk
When and why do established brand names remain important for consumers?
Round, DG
Authors
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Brand, Identity and Corporate Reputation SIG Conference |
| Conference Location | Turku, Finland |
| Deposit Date | Jun 5, 2023 |
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