All Outputs (6)

Digital Video Advertising Strategies: Grow Your Brand with Online Videos (2025)
Book
Jayawardena, N., Ross, M., Quach, S., Thaichon, P., & Behl, A. (2025). Digital Video Advertising Strategies: Grow Your Brand with Online Videos. Emerald

Managing for Sustainability: The Role of Human Resource Management in Advancing SDG Goals (Ed. by A. Behl) (2025)
Book
Krishnan, C., Behl, A., & Varma, A. (2025). C. Krishnan, A. Behl, & A. Varma (Eds.). Managing for Sustainability: The Role of Human Resource Management in Advancing SDG Goals (Ed. by A. Behl). World Scientific Publishing. https://doi.org/10.1142/14158

This book provides a comprehensive guide on integrating sustainability into organizational strategy, HR practices, and overall business growth. It begins by highlighting the importance of aligning business strategies with the Sustainable Development... Read More about Managing for Sustainability: The Role of Human Resource Management in Advancing SDG Goals (Ed. by A. Behl).

Digital Transformation: A Business Imperative (Ed. by A. Behl) (2025)
Book
Behl, A., & Sampat, B. (2025). Digital Transformation: A Business Imperative (Ed. by A. Behl). Taylor & Francis (Routledge). https://doi.org/10.4324/9781003626640

Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a competitive edge. This book discusses how digital t... Read More about Digital Transformation: A Business Imperative (Ed. by A. Behl).

The ChatGPT Revolution How Conversational AI is Transforming Customer Service and Business Operations (Ed. by A. Behl) (2025)
Book
Behl, A., Krishnan, C., Malik, P., & Gautam, S. (2025). A. Behl, C. Krishnan, P. Malik, & S. Gautam (Eds.). The ChatGPT Revolution How Conversational AI is Transforming Customer Service and Business Operations (Ed. by A. Behl). Emerald

Delving into ChatGPT’s architecture and ability to generate human-like text, chapters go beyond technical explanations, exploring the factors contributing to ChatGPT's widespread adoption and its significance in society and industry. The work showcas... Read More about The ChatGPT Revolution How Conversational AI is Transforming Customer Service and Business Operations (Ed. by A. Behl).

ChatGPT: Conversations Transformed - Unveiling the Promises and Pitfalls (2025)
Book
Krishnan, C., Behl, A., Dash, S., & Yadav, P. (2025). ChatGPT: Conversations Transformed - Unveiling the Promises and Pitfalls. Emerald

Gamification and Global Business Management (2025)
Book
Behl, A., Sampat, B., & Pereira, V. (2025). Gamification and Global Business Management. World Scientific Publishing. https://doi.org/10.1142/14061

These days, the term "gamification" is increasingly, and at the same time, widely used in business. Globally, businesses are adopting gamification as the primary method in transforming business operations. Gamification refers to the practice of incor... Read More about Gamification and Global Business Management.