All Outputs (3)

Creative Destruction: A study into the ritualized destruction of possessions in relation to consumer identity (2017)
Conference Proceeding
Round, D. (2017). Creative Destruction: A study into the ritualized destruction of possessions in relation to consumer identity.

The role of brands in the definition and preservation of ethnic cultural heritage (2017)
Conference Proceeding
Round, D. (2017). The role of brands in the definition and preservation of ethnic cultural heritage.

Distinguishing the brand name element from the branded entity (2014)
Conference Proceeding
Round, G. (2014). Distinguishing the brand name element from the branded entity.

This development paper looks at the conceptualisation of the brand name element. It asserts that this is inadequately theoretically conceptualised, despite the brand name element forming an important aspect of branding theory and practice. Conflation... Read More about Distinguishing the brand name element from the branded entity.