Creative Destruction: A study into the ritualized destruction of possessions in relation to consumer identity
(2017)
Conference Proceeding
Round, D. (2017). Creative Destruction: A study into the ritualized destruction of possessions in relation to consumer identity.
All Outputs (3)
The role of brands in the definition and preservation of ethnic cultural heritage (2017)
Conference Proceeding
Round, D. (2017). The role of brands in the definition and preservation of ethnic cultural heritage.
When and why does the name of the brand still matter? (2017)
Journal Article
Round. (2017). When and why does the name of the brand still matter?. European Journal of Marketing, 2118 - 2137. https://doi.org/10.1108/EJM-06-2016-0360Purpose The purpose of this paper is to fill a current gap in the literature, through the development of theory concerned with changes that occur over time to the functions and importance of the brand name element of a branded entity. Design/meth... Read More about When and why does the name of the brand still matter?.