Engaging in rural spaces: A conceptual exploration of customer relationships in rural and in-the-rural entrepreneurship
(2025)
Journal Article
Shitile, T., Syrrakos, D., & Emediegwu, L. (2025). Engaging in rural spaces: A conceptual exploration of customer relationships in rural and in-the-rural entrepreneurship. Journal of Rural Studies, 116, 1-10. https://doi.org/10.1016/j.jrurstud.2025.103626
The paper explores the relationship between relational entrepreneurial ecosystems and customer engagement in rural and in-the-rural entrepreneurship. This study recognises rural entrepreneurship as a catalyst for innovation and resilience, analysing... Read More about Engaging in rural spaces: A conceptual exploration of customer relationships in rural and in-the-rural entrepreneurship.