Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain
(2015)
Journal Article
Mogaji, E. (2015). Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain. Marketing Intelligence and Planning, 33(6), 908-926. https://doi.org/10.1108/MIP-07-2014-0129
Purpose Identifying the protected characteristics under the Equality Act of the UK, the purpose of this paper is to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of diversity... Read More about Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain.