All Outputs (3)

Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract (2023)
Conference Proceeding
Mogaji, E., Jain, V., Sharma, H., & Babbili, A. (2023). Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract. In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs (311-312). https://doi.org/10.1007/978-3-031-24687-6_126

Relationships are the essence of higher education institutions which can contribute to their growth and expansion. With the vulnerabilities exposed in the uncertain times, it becomes compelling to re-evaluate the tenets of relationship marketing for... Read More about Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract.

Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community (2019)
Conference Proceeding
Ukpabi, D. C., Karjaluoto, H., Olaleye, S., & Mogaji, E. (2020). Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community. In Information and Communication Technologies in Tourism 2020 (38-49). https://doi.org/10.1007/978-3-030-36737-4_4

The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechan... Read More about Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community.

DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES (2019)
Conference Proceeding
Ukpabi, D. C., Karjaluoto, H., Olaleye, S. A., & Mogaji, E. (2019). DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES.

Robotics and artificial intelligence are challenging extant business services and fundamentally impacting business relationships and processes. While studies have elaborately investigated social robotic interactions in medical and health-related doma... Read More about DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES.