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All Outputs (185)

High street banking on the app: branding strategies of traditionally-driven neobanks (2024)
Journal Article
Mogaji, E., & Phong Nguyen, N. (2024). High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-12-2022-0529

Purpose
Several high street retail banks are extending their brands into digital banking through fully digital, app-only neobanks, which have been described as traditionally-driven neobanks (TDNBs). These TDNBs are considered a form of brand extensi... Read More about High street banking on the app: branding strategies of traditionally-driven neobanks.

Restorative Power of Empathetic Communication for Participatory Governance and Community Well-Being (2023)
Journal Article
Sharma, H., Jain, V., Mogaji, E., & Babbili, A. (2023). Restorative Power of Empathetic Communication for Participatory Governance and Community Well-Being. International Journal of Communication, 17, 7115–7138

Our study unravels the interrelationship between empathetic communication, participatory governance, and community well-being during crises such as the pandemic. Existing research has solemnized the role of empathy in communication during an organiza... Read More about Restorative Power of Empathetic Communication for Participatory Governance and Community Well-Being.

Consumer behavior in the metaverse (2023)
Journal Article
Kaur, J., Mogaji, E., Paliwal, M., Jha, S., Agarwal, S., & Mogaji, S. A. (2023). Consumer behavior in the metaverse. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2298

The rising interest in the marketing potential of the metaverse and its influence on consumer behavior is undeniable. Experts in the field have identified gaps in understanding consumer behavior in the metaverse and have highlighted the need of furth... Read More about Consumer behavior in the metaverse.

Navigating the path of family business research: a personal reflection (2023)
Journal Article
Mogaji, E. (2023). Navigating the path of family business research: a personal reflection. Journal of Family Business Management, https://doi.org/10.1108/JFBM-10-2023-0225

Purpose
This article provides a personal response to the questions raised by Ratten et al. (2023) on what family business researchers have learnt about the family business field and tips for the future.

Design/methodology/approach
This viewpoint... Read More about Navigating the path of family business research: a personal reflection.

Metaverse influence on transportation: A mission impossible? (2023)
Journal Article
Mogaji, E. (2023). Metaverse influence on transportation: A mission impossible?. Transportation Research Interdisciplinary Perspectives, 22, Article 100954. https://doi.org/10.1016/j.trip.2023.100954

This commentary examines the implications of metaverse technology on transportation services in the real world. While metaverse technology has successfully replicated various activities, including fashion, banking, tourism, and retail, in the virtual... Read More about Metaverse influence on transportation: A mission impossible?.

Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications (2023)
Journal Article
Mogaji, E. (2023). Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-06-2023-0333

Purpose
This study aims to shed light on the evolving nature of banks in the digital era and the implications for bank marketing and management. The research addresses the need for a comprehensive typology of banks that integrates fintech and explor... Read More about Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications.

The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions (2023)
Journal Article
Ooi, K.-B., Tan, G. W.-H., Al-Emran, M., Al-Sharafi, M. A., Capatina, A., Chakraborty, A., Dwivedi, Y. K., Huang, T.-L., Kar, A. K., Lee, V.-H., Loh, X.-M., Micu, A., Mikalef, P., Mogaji, E., Pandey, N., Raman, R., Rana, N. P., Sarker, P., Sharma, A., Teng, C.-I., …Wong, L.-W. (in press). The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions. Journal of Computer Information Systems, 1-32. https://doi.org/10.1080/08874417.2023.2261010

In a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because of its potential to cause drastic and widespread shifts in many aspects of... Read More about The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions.

Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen (2023)
Journal Article
Mogaji, E., & Phong Nguyen, N. (2023). Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen. European Sport Management Quarterly, 23(6), 1-24. https://doi.org/10.1080/16184742.2023.2257229

Research question
The study examines the intersectionality of race and gender and its impact on self-branding of Black British sportswomen.

Research methods
: Data from semi-structured interviews with 18 Black British sportswomen were thematical... Read More about Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen.

Fashion marketing in the metaverse (2023)
Journal Article
Mogaji, E., Dwivedi, Y. K., & Raman, R. (2023). Fashion marketing in the metaverse. Journal of Global Fashion Marketing, 1-16. https://doi.org/10.1080/20932685.2023.2249483

The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s vast opportunities. Reviewing the key publications in... Read More about Fashion marketing in the metaverse.

Women entrepreneurs in transport family business: a perspective article (2023)
Journal Article
Mogaji, E. (2023). Women entrepreneurs in transport family business: a perspective article. Journal of Family Business Management, https://doi.org/10.1108/JFBM-08-2023-0121

Purpose
This paper underscores the importance of conducting studies that examine the experiences of women transport entrepreneurs within the context of the intersectionality of patriarchal culture, the challenges posed by insufficient infrastructure... Read More about Women entrepreneurs in transport family business: a perspective article.

The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective (2023)
Journal Article
Sampat, B., Mogaji, E., & Phong Nguyen, N. (2024). The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42(1), 38-65. https://doi.org/10.1108/IJBM-07-2022-0328

Purpose
FinTech offers numerous prospects for significant enhancements and fundamental changes in financial services. However, along with the myriad of benefits, it also has the potential to induce risks to individuals, organisations and society. Th... Read More about The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective.

Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants (2023)
Journal Article
Sattarapu, P. K., Wadera, D., Nguyen, N. P., Kaur, J., Kaur, S., & Mogaji, E. (2023). Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2195

Artificially intelligent interactive voice assistants (AIIVAs) are developed to understand language, but there is limited insight into their ability to understand accents. While there have been substantial advancements in understanding multiple langu... Read More about Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants.

Conclusion: Towards Effective Public Sector Marketing Communications in Africa (2023)
Book Chapter
Adeola, O., Mogaji, E., Katuse, P., & Twum, K. K. (2023). Conclusion: Towards Effective Public Sector Marketing Communications in Africa. In Public Sector Marketing Communications, Volume II (267-284). (1). Springer International Publishing. https://doi.org/10.1007/978-3-031-17863-4_11

Despite Africa’s growth in industrialisation, increased competition in the private sector and progress towards a more market-driven economy, the role of the government in meeting public needs remains relevant. Given the rising citizen participation i... Read More about Conclusion: Towards Effective Public Sector Marketing Communications in Africa.

Immersive time (ImT): Conceptualizing time spent in the metaverse (2023)
Journal Article
Mogaji, E., Wirtz, J., Belk, R. W., & Dwivedi, Y. K. (2023). Immersive time (ImT): Conceptualizing time spent in the metaverse. International Journal of Information Management, 72, Article 102659. https://doi.org/10.1016/j.ijinfomgt.2023.102659

With growing investment into the metaverse or metaverses, the required hardware and software is becoming more powerful and cheaper, and tech firms’ expectations for this market are high. In parallel, consumer brands are claiming their digital real es... Read More about Immersive time (ImT): Conceptualizing time spent in the metaverse.