All Outputs (4)

Augment Human Resource Proximity Plumbing Cybernation (2021)
Book Chapter
Deogaonkar, A., Nanoty, S., Shrivastava, A., & Jain, G. (2022). Augment Human Resource Proximity Plumbing Cybernation. In Research Anthology on Human Resource Practices for the Modern Workforce (911-920). IGI Global. https://doi.org/10.4018/978-1-6684-3873-2.ch047

The expeditious proliferation of artificial intelligence in the mainstream has rejigged the simplest processes of the various sectors in the most efficient way. With the advent of the era of cybernation, the work culture has been curbed with the time... Read More about Augment Human Resource Proximity Plumbing Cybernation.

Augment Human Resource Proximity Plumbing Cybernation (2020)
Book Chapter
Deogaonkar, A., Nanoty, S., Shrivastava, A., & Jain, G. (2021). Augment Human Resource Proximity Plumbing Cybernation. In Global Challenges and Strategic Disruptors in Asian Businesses and Economies (131-140). IGI Global. https://doi.org/10.4018/978-1-7998-4787-8.ch008

The expeditious proliferation of artificial intelligence in the mainstream has rejigged the simplest processes of the various sectors in the most efficient way. With the advent of the era of cybernation, the work culture has been curbed with the time... Read More about Augment Human Resource Proximity Plumbing Cybernation.

Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth (2018)
Book Chapter
Jain, G., Rakesh, S., & Chaturvedi, K. R. (2019). Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth. . IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch025

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models... Read More about Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth.

Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly (2016)
Book Chapter
Jain, G., & Rakesh, S. (2017). Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly. In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (291-303). IGI Global. https://doi.org/10.4018/978-1-5225-0997-4.ch016

Smartphone users download the apps after the enormous popularity in this mobile world and then eventually delete those apps. There are various factors like frequency, relevance and space it consumes in the phone, which decide a user's preference for... Read More about Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly.