Hyper-personalization – fashion sustainability through digital clienteling
(2018)
Journal Article
Jain, G., Rakesh, S., Kamalun Nabi, M., & Chaturvedi, K. (2018). Hyper-personalization – fashion sustainability through digital clienteling. Research Journal of Textile and Apparel, 22(4), 320-334. https://doi.org/10.1108/rjta-02-2018-0017
Purpose This study aims to find the model fit to understand the consumer behavior in context to the hyper-personalization through digital clienteling by using structural equation modeling. The traditional method of customer passive observance has be... Read More about Hyper-personalization – fashion sustainability through digital clienteling.