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All Outputs (3)

Hyper-personalization – fashion sustainability through digital clienteling (2018)
Journal Article
Jain, G., Rakesh, S., Kamalun Nabi, M., & Chaturvedi, K. (2018). Hyper-personalization – fashion sustainability through digital clienteling. Research Journal of Textile and Apparel, 22(4), 320-334. https://doi.org/10.1108/rjta-02-2018-0017

Purpose This study aims to find the model fit to understand the consumer behavior in context to the hyper-personalization through digital clienteling by using structural equation modeling. The traditional method of customer passive observance has be... Read More about Hyper-personalization – fashion sustainability through digital clienteling.

Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth (2018)
Book Chapter
Jain, G., Rakesh, S., & Chaturvedi, K. R. (2019). Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth. . IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch025

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models... Read More about Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth.

Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth (2018)
Journal Article
Jain, G., Rakesh, S., & Chaturvedi, K. R. (2018). Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth. International Journal of E-Business Research, 14(2), 87-101. https://doi.org/10.4018/ijebr.2018040106

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models... Read More about Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth.