Improving the effectiveness of social media-based crowdsourcing innovations: roles of assurance mechanism and innovator's behaviour
(2020)
Journal Article
Yang, Y., Dong, C., Yao, X., Lee, P. K., & Cheng, T. (2020). Improving the effectiveness of social media-based crowdsourcing innovations: roles of assurance mechanism and innovator's behaviour. Industrial Management and Data Systems, 121(2), 478-497. https://doi.org/10.1108/imds-05-2020-0286
Purpose With the development of social media and Internet technology, many firms have started to use various crowdsourcing innovation platforms to operate their open innovation business modes. The purpose of this study is to explore how such platfor... Read More about Improving the effectiveness of social media-based crowdsourcing innovations: roles of assurance mechanism and innovator's behaviour.