Selling infant safety: entanglements of childhood preciousness, vulnerability and unpredictability
(2014)
Journal Article
Martens, L. (2014). Selling infant safety: entanglements of childhood preciousness, vulnerability and unpredictability. Young Consumers: Insight and Ideas for Responsible Marketers, 15(3), 239-250. https://doi.org/10.1108/yc-10-2013-00409
Purpose This paper aims to examine, through a focus on the practice of child caring, how three qualities of childhood preciousness, vulnerability and unpredictability, are nurtured by being brought together as rationales for product re-design, innov... Read More about Selling infant safety: entanglements of childhood preciousness, vulnerability and unpredictability.