Personal Data and Collective Value: Data-Driven Personalisation as Network Effect
(2021)
Book Chapter
O’Donovan, N. (2021). Personal Data and Collective Value: Data-Driven Personalisation as Network Effect. In Data-Driven Personalisation in Markets, Politics and Law (74-92). Cambridge University Press (CUP). https://doi.org/10.1017/9781108891325.006
Over recent years, economists, lawyers and regulators have become increasingly interested in the role played by ‘network effects’ in the digital economy: namely, the phenomenon whereby a platform becomes increasingly valuable to its users, the more u... Read More about Personal Data and Collective Value: Data-Driven Personalisation as Network Effect.