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‘What I’m not gonna buy’: Algorithmic culture jamming and anti-consumer politics on YouTube (2020)
Journal Article
Wood, R. (2021). ‘What I’m not gonna buy’: Algorithmic culture jamming and anti-consumer politics on YouTube. New Media and Society, 23(9), 2754--2772. https://doi.org/10.1177/1461444820939446

<jats:p> This article is based on an analysis of ‘anti-haul’ videos on YouTube, where a vlogger explains which beauty products they plan not to buy. Anti-haul vloggers have much in common with ‘culture jamming’ movements, which use the communicative... Read More about ‘What I’m not gonna buy’: Algorithmic culture jamming and anti-consumer politics on YouTube.