All Outputs (2)

Television advertisements create false memories for competitor brands (2014)
Journal Article
Sherman, S., Follows, H., Mushore, A., Hampson-Jones, K., & Wright-Bevans, K. (2014). Television advertisements create false memories for competitor brands. Journal of Applied Research in Memory and Cognition, 4(1), 1-7. https://doi.org/10.1016/j.jarmac.2014.06.001

False memories can be created using the Deese-Roediger-McDermott (DRM) paradigm. This paradigm has been used to induce false memories for words, pictures and has been extended to induce false memories of brand names. We present the first experimental... Read More about Television advertisements create false memories for competitor brands.

[5.9] 'Cervical cancer can affect all women, not just the young' (2014)
Digital Artefact
Sherman. (2014). [5.9] 'Cervical cancer can affect all women, not just the young'

Impact REF21; 'Cervical cancer can affect all women, not just the young' (under Media Coverage section in spreadsheet)