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All Outputs (130)

The Influence of Social Vision, Social Networks, and Financial Return on Social SME Sustainability (2020)
Book Chapter
Adewale Olaleye, S., Mogaji, E., Kuika Watat, J., & Ukpabi, D. (2020). The Influence of Social Vision, Social Networks, and Financial Return on Social SME Sustainability. In The Changing Role of SMEs in Global Business (133-153). Springer. https://doi.org/10.1007/978-3-030-45835-5_7

Social entrepreneurship is one of the catalysts of poverty reduction and sustainable development, but its impact in developing countries is not rapid in comparison to traditional entrepreneurship. The idea is to explain the phenomenon from an entrepr... Read More about The Influence of Social Vision, Social Networks, and Financial Return on Social SME Sustainability.

Augment Human Resource Proximity Plumbing Cybernation (2020)
Book Chapter
Deogaonkar, A., Nanoty, S., Shrivastava, A., & Jain, G. (2021). Augment Human Resource Proximity Plumbing Cybernation. In Global Challenges and Strategic Disruptors in Asian Businesses and Economies (131-140). IGI Global. https://doi.org/10.4018/978-1-7998-4787-8.ch008

The expeditious proliferation of artificial intelligence in the mainstream has rejigged the simplest processes of the various sectors in the most efficient way. With the advent of the era of cybernation, the work culture has been curbed with the time... Read More about Augment Human Resource Proximity Plumbing Cybernation.

An Overview of Corporate Governance and Innovation in Chinese IT and Manufacturing Listed Firms (2020)
Book Chapter
Chen, X. (2020). An Overview of Corporate Governance and Innovation in Chinese IT and Manufacturing Listed Firms. In Corporate Governance and Its Implications on Accounting and Finance (338-357). IGI Global. https://doi.org/10.4018/978-1-7998-4852-3.ch016

This study introduces the current structure of corporate governance (ownership and board structure) and innovation in Chinese IT and manufacturing listed firms. It highlights the unique features and potential issues of corporate governance and innova... Read More about An Overview of Corporate Governance and Innovation in Chinese IT and Manufacturing Listed Firms.

Migrant Entrepreneurship Under Institutional Voids (2020)
Book Chapter
Olarewaju, T., & Fashola, O. (2020). Migrant Entrepreneurship Under Institutional Voids. In Decent Work and Economic Growth (1-10). Springer. https://doi.org/10.1007/978-3-319-71058-7_93-1

Migrant entrepreneurship is defined as migrants engaging in business venture creation, and institutional voids refer to political and economic systems, trade policies, and product, labor, and capital market deficiencies that imply the absence of spec... Read More about Migrant Entrepreneurship Under Institutional Voids.

Gender Inequality and Female Entrepreneurship in Developing Countries (2020)
Book Chapter
Olarewaju, T., & Fernando, J. (2020). Gender Inequality and Female Entrepreneurship in Developing Countries. In Decent Work and Economic Growth (1-9). Springer. https://doi.org/10.1007/978-3-319-71058-7_92-1

Gender inequality refers to differences between males and females. Female entrepreneurship occurs when women engage in venture creation. Female entrepreneurship may be a route to women’s socioeconomic advancement in developing countries but this reli... Read More about Gender Inequality and Female Entrepreneurship in Developing Countries.

Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy (2020)
Book Chapter
Mogaji, E., Maringe, F., & Hinson, R. (2020). Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy. In Higher Education Marketing in Africa. Springer. https://doi.org/10.1007/978-3-030-39379-3_15

Understanding how student decides which University is important, more like understanding the consumer behaviour in order to develop the strategic marketing communications to engage with the students. In the competitive higher education market, develo... Read More about Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy.

Minding the Gap: An Assessment of the Quality of Course Information Available on the Websites of African Universities (2020)
Book Chapter
Mogaji, E., Anyogu, A., & Wayne, T. (2020). Minding the Gap: An Assessment of the Quality of Course Information Available on the Websites of African Universities. . Springer. https://doi.org/10.1007/978-3-030-39379-3_11

Given Universities’ websites have been considered a vital source of information for prospective students, this study explores the quality and quantity of information about undergraduate programs available in African Universities. The study adopts the... Read More about Minding the Gap: An Assessment of the Quality of Course Information Available on the Websites of African Universities.

Factors Influencing Postgraduate Students’ University Choice in Nigeria (2020)
Book Chapter
Adefulu, A., Farinloye, T., & Mogaji, E. (2020). Factors Influencing Postgraduate Students’ University Choice in Nigeria. In Higher Education Marketing in Africa (187-225). Springer. https://doi.org/10.1007/978-3-030-39379-3_8

An understanding of postgraduate students’ choice criteria for universities selection is essential for marketing higher education, securing the long-term success of the universities, as well as its marketing strategy. While previous studies have focu... Read More about Factors Influencing Postgraduate Students’ University Choice in Nigeria.

Exploring Factors Influencing Student Choice in Africa: Introduction to Edited Collection (2020)
Book Chapter
Mogaji, E., Maringe, F., & Ebo Hinson, R. (2020). Exploring Factors Influencing Student Choice in Africa: Introduction to Edited Collection. In Higher Education Marketing in Africa (3-13). Springer. https://doi.org/10.1007/978-3-030-39379-3_1

Understanding this student choice is essential for the marketing strategies of the universities. This process has been extensively researched in literature. This plethora of knowledge, however, has focused on developed countries, leaving a gap in our... Read More about Exploring Factors Influencing Student Choice in Africa: Introduction to Edited Collection.

Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process (2020)
Book Chapter
Ebo Hinson, R., & Mogaji, E. (2020). Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process. In Higher Education Marketing in Africa (17-46). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-39379-3_2

African Universities are making an effort to offer values and enhance the human resources and development of the continent. Also, there are growing demands for higher education places on the continent. This paper offers a theoretical insight into the... Read More about Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process.

Design Thinking Education and Entrepreneurship (2019)
Book Chapter
McLuskie, P. (2020). Design Thinking Education and Entrepreneurship. In Encyclopedia of Educational Innovation (1-6). Springer. https://doi.org/10.1007/978-981-13-2262-4_167-1

Enterprise Education is an emerging and evolving field that has been characterized by an emphasis on innovative teaching methods and practical, action-based experiential learning. At the same time, definitions of entrepreneurship are in flux, with ne... Read More about Design Thinking Education and Entrepreneurship.

Energy Governance in Spain (2019)
Book Chapter
Campos-Martín, J. M., Crespo, L., & Fernandez, R. (2020). Energy Governance in Spain. In Handbook of Energy Governance in Europe. Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-319-73526-9_29-1

Spain is lagging behind in the transition to a sustainable energy system compared to other EU member states. Its unique position as an energy island, coupled with errors in energy planning inherited from previous government regimes, constitute a lega... Read More about Energy Governance in Spain.

Using AI to Personalise Emotionally Appealing Advertisement (2019)
Book Chapter
Mogaji, E., Olaleye, S., & Ukpabi, D. (2020). Using AI to Personalise Emotionally Appealing Advertisement. In Digital and Social Media Marketing (137-150). Springer International Publishing. https://doi.org/10.1007/978-3-030-24374-6_10

Personal data and information collected online by companies can be used to design and personalise advisements. This chapter extends existing research into the online behavioural advertising by proposing a model that incorporates artificial intelligen... Read More about Using AI to Personalise Emotionally Appealing Advertisement.

Virtual Business Projects in the Classroom: Enhancing Intercultural and Business Skills of Students (2019)
Book Chapter
(2019). Virtual Business Projects in the Classroom: Enhancing Intercultural and Business Skills of Students. In The Palgrave Handbook of Learning and Teaching International Business and Management (747-768). https://doi.org/10.1057/9781137467720

The Handbook of Experiential Learning In International Business is a one-stop source for international managers, business educators and trainers who seek to either select and use an existing experiential learning project, or develop new projects and... Read More about Virtual Business Projects in the Classroom: Enhancing Intercultural and Business Skills of Students.

Student Engagement with LinkedIn to Enhance Employability (2019)
Book Chapter
Mogaji, E. (2019). Student Engagement with LinkedIn to Enhance Employability. . Springer. https://doi.org/10.1007/978-3-030-26342-3_21

Social networking sites are an increasingly important tool for career development: LinkedIn particularly, is a site for business professionals, focusing on business connections and industry contacts for employers and professionals. Often however stud... Read More about Student Engagement with LinkedIn to Enhance Employability.