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All Outputs (15)

Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract (2023)
Conference Proceeding
Mogaji, E., Jain, V., Sharma, H., & Babbili, A. (2023). Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract. In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs (311-312). https://doi.org/10.1007/978-3-031-24687-6_126

Relationships are the essence of higher education institutions which can contribute to their growth and expansion. With the vulnerabilities exposed in the uncertain times, it becomes compelling to re-evaluate the tenets of relationship marketing for... Read More about Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract.

Generalised Trust and Relation Centrism for Corruption as Perceived by Firms (2022)
Conference Proceeding
Olarewaju, T., Tamvada, J., & McDowall-Emefiele, S. (2022). Generalised Trust and Relation Centrism for Corruption as Perceived by Firms. . https://doi.org/10.5465/ambpp.2022.58

We investigate the role of generalised trust and relation centrism for corruption as perceived by 16,785 firms in 20 lower- and middle-income countries. This quantitative empirical research demonstrates that higher levels of family centrism and gener... Read More about Generalised Trust and Relation Centrism for Corruption as Perceived by Firms.

Designing Outside of the Classroom: Branding Design for Thai Traditional Pottery (2022)
Conference Proceeding
Tiwasing, W., Ames, B., & Tiwasing, P. (2022). Designing Outside of the Classroom: Branding Design for Thai Traditional Pottery. . https://doi.org/10.22492/issn.2189-1036.2022.20

This research aims to develop branding for pottery products in Maha Sarakham, Thailand and to generate the collaboration between the local community and university. Ban Mo village, which is the community dedicated to pottery making, is used as the ca... Read More about Designing Outside of the Classroom: Branding Design for Thai Traditional Pottery.

Understanding the determinants of primary schoolchildren's food preferences: An investigation of child/parent, school and locality factors (2020)
Conference Proceeding
Tiwasing, P., Gorton, M., Quarrie, S., Filipovic, J., & Bojovic, R. (2020). Understanding the determinants of primary schoolchildren's food preferences: An investigation of child/parent, school and locality factors. . https://doi.org/10.15444/GMC2020.08.08.03

This paper analyses the determinants of schoolchildren’s food preferences, paying attention to the relative importance of child/parent, school and locality factors, using multilevel modelling. Urbanisation, location in a poorer neighbourhood, having... Read More about Understanding the determinants of primary schoolchildren's food preferences: An investigation of child/parent, school and locality factors.

Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community (2019)
Conference Proceeding
Ukpabi, D. C., Karjaluoto, H., Olaleye, S., & Mogaji, E. (2020). Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community. In Information and Communication Technologies in Tourism 2020 (38-49). https://doi.org/10.1007/978-3-030-36737-4_4

The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechan... Read More about Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community.

DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES (2019)
Conference Proceeding
Ukpabi, D. C., Karjaluoto, H., Olaleye, S. A., & Mogaji, E. (2019). DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES.

Robotics and artificial intelligence are challenging extant business services and fundamentally impacting business relationships and processes. While studies have elaborately investigated social robotic interactions in medical and health-related doma... Read More about DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES.

Evolution in Transaction Costs and Ownership Structure of Public-Private Partnerships: Shonga Farms in Nigeria (2018)
Conference Proceeding
Mickiewicz, T. M., & Olarewaju, T. I. A. (2018). Evolution in Transaction Costs and Ownership Structure of Public-Private Partnerships: Shonga Farms in Nigeria. . https://doi.org/10.5465/AMBPP.2018.11006abstract

We discuss how transaction costs were alleviated and institutional voids bridged in the biggest and most successful foreign involvement in Nigerian agriculture: Shonga Farms. The longitudinal case study of this public-private partnership enables us t... Read More about Evolution in Transaction Costs and Ownership Structure of Public-Private Partnerships: Shonga Farms in Nigeria.

Graphic Design for Local Agricultural Products: A Case Study of Thai Jasmine Rice Leaf Drink “ThaiSuwan” Brand, Roi Et Province, Thailand (2018)
Conference Proceeding
Tiwasing, W., Tiwasing, P., & Hapeshi, K. (2018). Graphic Design for Local Agricultural Products: A Case Study of Thai Jasmine Rice Leaf Drink “ThaiSuwan” Brand, Roi Et Province, Thailand.

This research aimed at developing a brand and packaging designs for Thai Jasmine Rice Leaf Drink “ThaiSuwan” brand in Roi-Et province, Thailand. Using the Community Enterprise Career Promotion of Baan Mao Village as a case study, a marketing strategy... Read More about Graphic Design for Local Agricultural Products: A Case Study of Thai Jasmine Rice Leaf Drink “ThaiSuwan” Brand, Roi Et Province, Thailand.

Towards Accurate Predictions of Customer Purchasing Patterns (2017)
Conference Proceeding
Valero-Fernandez, R., Collins, D. J., Lam, K., Rigby, C., & Bailey, J. (2017). Towards Accurate Predictions of Customer Purchasing Patterns. . https://doi.org/10.1109/CIT41763.2017

range of algorithms was used to classify online retail customers of a UK company using historical transaction data. The predictive capabilities of the classifiers were assessed using linear regression, Lasso and regression trees. Unlike most related... Read More about Towards Accurate Predictions of Customer Purchasing Patterns.

Distinguishing the brand name element from the branded entity (2014)
Conference Proceeding
Round, G. (2014). Distinguishing the brand name element from the branded entity.

This development paper looks at the conceptualisation of the brand name element. It asserts that this is inadequately theoretically conceptualised, despite the brand name element forming an important aspect of branding theory and practice. Conflation... Read More about Distinguishing the brand name element from the branded entity.