Blowing in the Wind? An investigation into the effect of advertising music on consumer habitus
(2020)
Thesis
Wright, C. W. (2020). Blowing in the Wind? An investigation into the effect of advertising music on consumer habitus. (Thesis). Keele University
The potential rewards of utilising music within an industrial environment has gained a good level of academic traction within recent years with studies exploring music as a potential facilitator in consumer experience, creating first impressions and... Read More about Blowing in the Wind? An investigation into the effect of advertising music on consumer habitus.