US Presidential campaign strategy 1960 - 2012: observing and explaining change in rhetoric
(2019)
Thesis
Tiplady, S. (2019). US Presidential campaign strategy 1960 - 2012: observing and explaining change in rhetoric. (Thesis). Keele University. Retrieved from https://keele-repository.worktribe.com/output/413134
This thesis investigates core aspects of campaign strategy, through content analysis of campaign rhetoric, to assess whether there is evidence that campaign strategy changes, rather than remains fixed, during presidential general election campaigns.... Read More about US Presidential campaign strategy 1960 - 2012: observing and explaining change in rhetoric.