Investigating the celebrity effect: the influence of celebrities on children’s and young adults’ explicit and implicit attitudes to brands
(2019)
Thesis
Gilman, H. (2019). Investigating the celebrity effect: the influence of celebrities on children’s and young adults’ explicit and implicit attitudes to brands. (Thesis). Keele University. Retrieved from https://keele-repository.worktribe.com/output/413774
Research suggests that as children develop so too does their ability to identify the persuasive intent of advertising, but research examining whether implicit cognitive processes play a part in children’s response to advertising has been neglected, a... Read More about Investigating the celebrity effect: the influence of celebrities on children’s and young adults’ explicit and implicit attitudes to brands.