Fashion Marketing in Emerging Economies: An Introduction
(2022)
Book Chapter
Brooksworth, F., Mogaji, E., & Bosah, G. (2022). Fashion Marketing in Emerging Economies: An Introduction. In Fashion Marketing in Emerging Economies Volume I (3-20). Springer International Publishing. https://doi.org/10.1007/978-3-031-07326-7_1
The fashion industry is increasing in emerging markets. Marketing strategies, tools and technologies have also evolved. There is a growing demand for additional research, information, recommendations, insight from practitioners, entrepreneurs, studen... Read More about Fashion Marketing in Emerging Economies: An Introduction.