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False recall and recognition of brand names increases over time (2013)
Journal Article
Sherman, S. M. (2013). False recall and recognition of brand names increases over time. Memory, 21(2), 219-229. https://doi.org/10.1080/09658211.2012.720992

Using the Deese-Roediger-McDermott (DRM) paradigm, participants are presented with lists of associated words (e.g., bed, awake, night). Subsequently, they reliably have false memories for related but nonpresented words (e.g., SLEEP). Previous researc... Read More about False recall and recognition of brand names increases over time.