Advertising and the consumer in the age of Big Tech: a new moment in the evolution of monopoly capitalism?
(2022)
Journal Article
The monopoly capitalism literature has traditionally approached advertising from the vantage point of its role in sustaining the economic order. However, digitalised forms of advertising in contexts dominated by giant digital platform technology comp... Read More about Advertising and the consumer in the age of Big Tech: a new moment in the evolution of monopoly capitalism?.