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All Outputs (154)

Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets (2024)
Journal Article
Moharrak, M., Nguyen, N. P., & Mogaji, E. (2024). Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets. Thunderbird International Business Review, https://doi.org/10.1002/tie.22384

This study explores the intersection of international business and artificial intelligence (AI), focusing on how new ventures navigate environmental challenges for international expansion within Africa's transportation sector. Despite a wealth of lit... Read More about Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets.

How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy (2024)
Journal Article
Mogaji, E., & Jain, V. (2024). How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2345

This article sheds light on the profound impact of technology on consumer behavior, specifically focusing on the rise of generative AI tools. It highlights how these advancements have revolutionized consumer engagement, purchase decision‐making, and... Read More about How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy.

Blended learning and augmented employability: a multi-stakeholder perspective of the micro-credentialing ecosystem in higher education (2024)
Journal Article
Sharma, H., Jain, V., Mogaji, E., & Babbilid, A. S. (2024). Blended learning and augmented employability: a multi-stakeholder perspective of the micro-credentialing ecosystem in higher education. International Journal of Educational Management, https://doi.org/10.1108/IJEM-12-2022-0497

Purpose Proponents of micro-credentials envision them as vehicles for upskilling or re-skilling individuals. The study examines how integrating micro-credentials in the higher education ecosystem enhances employability. It aims to offer insights fro... Read More about Blended learning and augmented employability: a multi-stakeholder perspective of the micro-credentialing ecosystem in higher education.

Evaluating the emergence of contactless digital payment technology for transportation (2024)
Journal Article
Mogaji, E., & Phong Nguyen, N. (2024). Evaluating the emergence of contactless digital payment technology for transportation. Technological Forecasting and Social Change, 203, Article 123378. https://doi.org/10.1016/j.techfore.2024.123378

This study explores the adoption of contactless digital payment technology (Cowry card) for transportation in Nigeria, a developing country with inherent challenges in digitalisation. The research addresses the engagement of Nigerian consumers with t... Read More about Evaluating the emergence of contactless digital payment technology for transportation.

Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities (2024)
Journal Article
Farinloye, T., Oluwatobi, O., Ugboma, O., Funmilayo Dickson, O., Uzondu, C., & Mogaji, E. (2024). Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities. Transportation Research Part D: Transport and Environment, 130, Article 104182. https://doi.org/10.1016/j.trd.2024.104182

In Nigeria, a developing country and prominent oil producer, the transition towards electric vehicle adoption is unfolding amidst unique challenges. This study addresses crucial research gaps concerning Electric vehicle adoption in developing nations... Read More about Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities.

Viewpoint: the evolving landscape of peer review (2024)
Journal Article
Mogaji, E. (in press). Viewpoint: the evolving landscape of peer review. Journal of Services Marketing, https://doi.org/10.1108/jsm-09-2023-0325

Purpose The purpose of this viewpoint is to spotlight the role of reviewers within the collaborative triad of academic publishing. It argues that the significance of reviewers is often disregarded, leading to a gap in our understanding of the peer r... Read More about Viewpoint: the evolving landscape of peer review.

Is it the end of the technology acceptance model in the era of generative artificial intelligence? (2024)
Journal Article
Mogaji, E., Viglia, G., Srivastava, P., & Dwivedi, Y. K. (2024). Is it the end of the technology acceptance model in the era of generative artificial intelligence?. International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/ijchm-08-2023-1271

Purpose The technology acceptance model (TAM) is a widely used framework explaining why users accept new technologies. Still, its relevance is questioned because of evolving consumer behavior, demographics and technology. Contrary to a research pape... Read More about Is it the end of the technology acceptance model in the era of generative artificial intelligence?.

Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals (2024)
Journal Article
Adefare, T., Adeola, O., Mogaji, E., Phong Nguyen, N., & Alaba Mogaji, S. (2024). Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-03-2023-0128

Purpose This research aims to explore the role of banks in supporting women agriculture entrepreneurs (WAEs) to contribute towards achieving the Sustainable Development Goals (SDGs). It focusses on the experiences of women entrepreneurs in the agric... Read More about Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.

High street banking on the app: branding strategies of traditionally-driven neobanks (2024)
Journal Article
Mogaji, E., & Phong Nguyen, N. (2024). High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-12-2022-0529

Purpose Several high street retail banks are extending their brands into digital banking through fully digital, app-only neobanks, which have been described as traditionally-driven neobanks (TDNBs). These TDNBs are considered a form of brand extensi... Read More about High street banking on the app: branding strategies of traditionally-driven neobanks.

Restorative Power of Empathetic Communication for Participatory Governance and Community Well-Being (2023)
Journal Article
Sharma, H., Jain, V., Mogaji, E., & Babbili, A. (2023). Restorative Power of Empathetic Communication for Participatory Governance and Community Well-Being. International Journal of Communication, 17, 7115–7138

Our study unravels the interrelationship between empathetic communication, participatory governance, and community well-being during crises such as the pandemic. Existing research has solemnized the role of empathy in communication during an organiza... Read More about Restorative Power of Empathetic Communication for Participatory Governance and Community Well-Being.

Consumer behavior in the metaverse (2023)
Journal Article
Kaur, J., Mogaji, E., Paliwal, M., Jha, S., Agarwal, S., & Mogaji, S. A. (2023). Consumer behavior in the metaverse. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2298

The rising interest in the marketing potential of the metaverse and its influence on consumer behavior is undeniable. Experts in the field have identified gaps in understanding consumer behavior in the metaverse and have highlighted the need of furth... Read More about Consumer behavior in the metaverse.

Navigating the path of family business research: a personal reflection (2023)
Journal Article
Mogaji, E. (2023). Navigating the path of family business research: a personal reflection. Journal of Family Business Management, https://doi.org/10.1108/JFBM-10-2023-0225

Purpose This article provides a personal response to the questions raised by Ratten et al. (2023) on what family business researchers have learnt about the family business field and tips for the future. Design/methodology/approach This viewpoint... Read More about Navigating the path of family business research: a personal reflection.

Metaverse influence on transportation: A mission impossible? (2023)
Journal Article
Mogaji, E. (2023). Metaverse influence on transportation: A mission impossible?. Transportation Research Interdisciplinary Perspectives, 22, Article 100954. https://doi.org/10.1016/j.trip.2023.100954

This commentary examines the implications of metaverse technology on transportation services in the real world. While metaverse technology has successfully replicated various activities, including fashion, banking, tourism, and retail, in the virtual... Read More about Metaverse influence on transportation: A mission impossible?.

Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications (2023)
Journal Article
Mogaji, E. (2023). Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-06-2023-0333

Purpose This study aims to shed light on the evolving nature of banks in the digital era and the implications for bank marketing and management. The research addresses the need for a comprehensive typology of banks that integrates fintech and explor... Read More about Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications.

The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions (2023)
Journal Article
Ooi, K., Tan, G. W., Al-Emran, M., Al-Sharafi, M. A., Capatina, A., Chakraborty, A., …Wong, L. (in press). The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions. Journal of Computer Information Systems, 1-32. https://doi.org/10.1080/08874417.2023.2261010

In a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because of its potential to cause drastic and widespread shifts in many aspects of... Read More about The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions.

Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen (2023)
Journal Article
Mogaji, E., & Phong Nguyen, N. (2023). Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen. European Sport Management Quarterly, 23(6), 1-24. https://doi.org/10.1080/16184742.2023.2257229

Research question The study examines the intersectionality of race and gender and its impact on self-branding of Black British sportswomen. Research methods : Data from semi-structured interviews with 18 Black British sportswomen were thematical... Read More about Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen.

Fashion marketing in the metaverse (2023)
Journal Article
Mogaji, E., Dwivedi, Y. K., & Raman, R. (2023). Fashion marketing in the metaverse. Journal of Global Fashion Marketing, 1-16. https://doi.org/10.1080/20932685.2023.2249483

The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s vast opportunities. Reviewing the key publications in... Read More about Fashion marketing in the metaverse.