All Outputs (149)

How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy (2024)
Journal Article

This article sheds light on the profound impact of technology on consumer behavior, specifically focusing on the rise of generative AI tools. It highlights how these advancements have revolutionized consumer engagement, purchase decision‐making, and... Read More about How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy.

Blended learning and augmented employability: a multi-stakeholder perspective of the micro-credentialing ecosystem in higher education (2024)
Journal Article

Purpose Proponents of micro-credentials envision them as vehicles for upskilling or re-skilling individuals. The study examines how integrating micro-credentials in the higher education ecosystem enhances employability. It aims to offer insights fro... Read More about Blended learning and augmented employability: a multi-stakeholder perspective of the micro-credentialing ecosystem in higher education.

Evaluating the emergence of contactless digital payment technology for transportation (2024)
Journal Article

This study explores the adoption of contactless digital payment technology (Cowry card) for transportation in Nigeria, a developing country with inherent challenges in digitalisation. The research addresses the engagement of Nigerian consumers with t... Read More about Evaluating the emergence of contactless digital payment technology for transportation.

Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities (2024)
Journal Article

In Nigeria, a developing country and prominent oil producer, the transition towards electric vehicle adoption is unfolding amidst unique challenges. This study addresses crucial research gaps concerning Electric vehicle adoption in developing nations... Read More about Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities.

Viewpoint: the evolving landscape of peer review (2024)
Journal Article

Purpose The purpose of this viewpoint is to spotlight the role of reviewers within the collaborative triad of academic publishing. It argues that the significance of reviewers is often disregarded, leading to a gap in our understanding of the peer r... Read More about Viewpoint: the evolving landscape of peer review.

The impending disruption of creative industries by generative AI: Opportunities, challenges, and research agenda (2024)
Journal Article

Is it the end of the technology acceptance model in the era of generative artificial intelligence? (2024)
Journal Article

Purpose The technology acceptance model (TAM) is a widely used framework explaining why users accept new technologies. Still, its relevance is questioned because of evolving consumer behavior, demographics and technology. Contrary to a research pape... Read More about Is it the end of the technology acceptance model in the era of generative artificial intelligence?.

Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals (2024)
Journal Article

Purpose This research aims to explore the role of banks in supporting women agriculture entrepreneurs (WAEs) to contribute towards achieving the Sustainable Development Goals (SDGs). It focusses on the experiences of women entrepreneurs in the agric... Read More about Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.

High street banking on the app: branding strategies of traditionally-driven neobanks (2024)
Journal Article

Purpose Several high street retail banks are extending their brands into digital banking through fully digital, app-only neobanks, which have been described as traditionally-driven neobanks (TDNBs). These TDNBs are considered a form of brand extensi... Read More about High street banking on the app: branding strategies of traditionally-driven neobanks.

Restorative Power of Empathetic Communication for Participatory Governance and Community Well-Being (2023)
Journal Article

Our study unravels the interrelationship between empathetic communication, participatory governance, and community well-being during crises such as the pandemic. Existing research has solemnized the role of empathy in communication during an organiza... Read More about Restorative Power of Empathetic Communication for Participatory Governance and Community Well-Being.

Consumer behavior in the metaverse (2023)
Journal Article

The rising interest in the marketing potential of the metaverse and its influence on consumer behavior is undeniable. Experts in the field have identified gaps in understanding consumer behavior in the metaverse and have highlighted the need of furth... Read More about Consumer behavior in the metaverse.

Navigating the path of family business research: a personal reflection (2023)
Journal Article

Purpose This article provides a personal response to the questions raised by Ratten et al. (2023) on what family business researchers have learnt about the family business field and tips for the future. Design/methodology/approach This viewpoint... Read More about Navigating the path of family business research: a personal reflection.

Metaverse influence on transportation: A mission impossible? (2023)
Journal Article

This commentary examines the implications of metaverse technology on transportation services in the real world. While metaverse technology has successfully replicated various activities, including fashion, banking, tourism, and retail, in the virtual... Read More about Metaverse influence on transportation: A mission impossible?.

Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications (2023)
Journal Article

Purpose This study aims to shed light on the evolving nature of banks in the digital era and the implications for bank marketing and management. The research addresses the need for a comprehensive typology of banks that integrates fintech and explor... Read More about Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications.

The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions (2023)
Journal Article

In a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because of its potential to cause drastic and widespread shifts in many aspects of... Read More about The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions.

Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen (2023)
Journal Article

Research question The study examines the intersectionality of race and gender and its impact on self-branding of Black British sportswomen. Research methods : Data from semi-structured interviews with 18 Black British sportswomen were thematical... Read More about Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen.

Banking in the metaverse: a new frontier for financial institutions (2023)
Journal Article

Fashion marketing in the metaverse (2023)
Journal Article

The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s vast opportunities. Reviewing the key publications in... Read More about Fashion marketing in the metaverse.

Women entrepreneurs in transport family business: a perspective article (2023)
Journal Article

Purpose This paper underscores the importance of conducting studies that examine the experiences of women transport entrepreneurs within the context of the intersectionality of patriarchal culture, the challenges posed by insufficient infrastructure... Read More about Women entrepreneurs in transport family business: a perspective article.

Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement (2023)
Book