Higher Education Marketing in Africa: Explorations into Student Choice
(2020)
Book
Mogaji, E., Maringe, F., & Ebo Hinson, R. (Eds.). (2020). Higher Education Marketing in Africa: Explorations into Student Choice. Springer. https://doi.org/10.1007/978-3-030-39379-3
Explores the key players, challenges, and policies affecting higher education in Africa, as well as marketing strategies, and the students’ selection process Focuses on the competition for students in a market with increasing demands Offers emp... Read More about Higher Education Marketing in Africa: Explorations into Student Choice.