Outputs (2)

Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa (2017)
Book Chapter
Ukpabi, D., Olaleye, S., Mogaji, E., & Karjaluoto, H. (2018). Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa. In Information and Communication Technologies in Tourism 2018 (243-256). Springer International Publishing. https://doi.org/10.1007/978-3-319-72923-7_19

Online travel reviews are paramount to trip planning because they help consumers’ form images of destinations. Despite ample studies on hotel service attributes, knowledge is scarce regarding culturally nuanced attributes, including security percepti... Read More about Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa.

Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data (2017)
Book Chapter
Mogaji, E., & Farinloye, T. (2017). Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data. In Contemporary Issues in Social Media Marketing. (1). Taylor & Francis (Routledge). https://doi.org/10.4324/9781315563312-15

This chapter identifies that social media are changing the manner in which brands and consumers relate to one another. Customers are co-creating value and meaning with brands, generating data which can be qualitatively analysed to further enhance our... Read More about Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data.