Outputs (2)

Using AI to Personalise Emotionally Appealing Advertisement (2019)
Book Chapter
Mogaji, E., Olaleye, S., & Ukpabi, D. (2020). Using AI to Personalise Emotionally Appealing Advertisement. In Digital and Social Media Marketing (137-150). Springer International Publishing. https://doi.org/10.1007/978-3-030-24374-6_10

Personal data and information collected online by companies can be used to design and personalise advisements. This chapter extends existing research into the online behavioural advertising by proposing a model that incorporates artificial intelligen... Read More about Using AI to Personalise Emotionally Appealing Advertisement.

Student Engagement with LinkedIn to Enhance Employability (2019)
Book Chapter
Mogaji, E. (2019). Student Engagement with LinkedIn to Enhance Employability. . Springer. https://doi.org/10.1007/978-3-030-26342-3_21

Social networking sites are an increasingly important tool for career development: LinkedIn particularly, is a site for business professionals, focusing on business connections and industry contacts for employers and professionals. Often however stud... Read More about Student Engagement with LinkedIn to Enhance Employability.