Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data
(2016)
Journal Article
Mogaji, E., Farinloye, T., & Aririguzoh, S. (2016). Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. Cogent Business and Management, 3(1), 1223389. https://doi.org/10.1080/23311975.2016.1223389
Social media provides a huge amount of data and rich market insight, and has changed the way customers interact with brands. This interaction is of great concern for any organisation as it transfers the power to shape brand image from advertisers to... Read More about Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data.