Can we brand a pandemic? Should we? The case for corona virus, COVID‐19 or SARS‐CoV‐2
(2020)
Journal Article
Mogaji, E., & Phong Nguyen, N. (2021). Can we brand a pandemic? Should we? The case for corona virus, COVID‐19 or SARS‐CoV‐2. Journal of Public Affairs, 21(2), 1-6. https://doi.org/10.1002/pa.2546
Outputs (5)
To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand (2020)
Journal Article
Mogaji, E., Badejo, F. A., Charles, S., & Millisits, J. (2022). To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand. European Sport Management Quarterly, 22(3), 379-397. https://doi.org/10.1080/16184742.2020.1791209Research question: There are growing concerns about the commercial viability of sportswomen as they are seldom featured as brand ambassadors. There are challenges for sportswomen in building and making their brands appealing to advertisers and market... Read More about To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand.
Examining consumer behaviour in the UK Energy sector through the sentimental and thematic analysis of tweets (2020)
Journal Article
Mogaji, E., Balakrishnan, J., & Kieu, T. A. (2021). Examining consumer behaviour in the UK Energy sector through the sentimental and thematic analysis of tweets. Journal of Consumer Behaviour, 20(2), 218-230. https://doi.org/10.1002/cb.1820
Could there be an alternative to Undergraduate Marketing Students’ Dissertation? (2020)
Journal Article
Mogaji, E. (2020). Could there be an alternative to Undergraduate Marketing Students’ Dissertation?. Compass: Journal of Learning and Teaching, 13(1), https://doi.org/10.21100/compass.v13i1.1051
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers (2020)
Journal Article
Czarnecka, B., & Mogaji, E. (2020). How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38(3), 756-776. https://doi.org/10.1108/ijbm-07-2019-0249Purpose The purpose of this paper is to examine the use of emotional appeals in advertisements for loans and explored consumers’ perceptions of advertisements featuring such appeals in order to explore how emotional meanings are transferred to consu... Read More about How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.