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Outputs (11)

Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets (2024)
Journal Article
Moharrak, M., Nguyen, N. P., & Mogaji, E. (2024). Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets. Thunderbird International Business Review, https://doi.org/10.1002/tie.22384

This study explores the intersection of international business and artificial intelligence (AI), focusing on how new ventures navigate environmental challenges for international expansion within Africa's transportation sector. Despite a wealth of lit... Read More about Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets.

How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy (2024)
Journal Article
Mogaji, E., & Jain, V. (2024). How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2345

This article sheds light on the profound impact of technology on consumer behavior, specifically focusing on the rise of generative AI tools. It highlights how these advancements have revolutionized consumer engagement, purchase decision‐making, and... Read More about How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy.

Blended learning and augmented employability: a multi-stakeholder perspective of the micro-credentialing ecosystem in higher education (2024)
Journal Article
Sharma, H., Jain, V., Mogaji, E., & Babbilid, A. S. (2024). Blended learning and augmented employability: a multi-stakeholder perspective of the micro-credentialing ecosystem in higher education. International Journal of Educational Management, https://doi.org/10.1108/IJEM-12-2022-0497

Purpose Proponents of micro-credentials envision them as vehicles for upskilling or re-skilling individuals. The study examines how integrating micro-credentials in the higher education ecosystem enhances employability. It aims to offer insights fro... Read More about Blended learning and augmented employability: a multi-stakeholder perspective of the micro-credentialing ecosystem in higher education.

Evaluating the emergence of contactless digital payment technology for transportation (2024)
Journal Article
Mogaji, E., & Phong Nguyen, N. (2024). Evaluating the emergence of contactless digital payment technology for transportation. Technological Forecasting and Social Change, 203, Article 123378. https://doi.org/10.1016/j.techfore.2024.123378

This study explores the adoption of contactless digital payment technology (Cowry card) for transportation in Nigeria, a developing country with inherent challenges in digitalisation. The research addresses the engagement of Nigerian consumers with t... Read More about Evaluating the emergence of contactless digital payment technology for transportation.

Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities (2024)
Journal Article
Farinloye, T., Oluwatobi, O., Ugboma, O., Funmilayo Dickson, O., Uzondu, C., & Mogaji, E. (2024). Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities. Transportation Research Part D: Transport and Environment, 130, Article 104182. https://doi.org/10.1016/j.trd.2024.104182

In Nigeria, a developing country and prominent oil producer, the transition towards electric vehicle adoption is unfolding amidst unique challenges. This study addresses crucial research gaps concerning Electric vehicle adoption in developing nations... Read More about Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities.

Viewpoint: the evolving landscape of peer review (2024)
Journal Article
Mogaji, E. (in press). Viewpoint: the evolving landscape of peer review. Journal of Services Marketing, https://doi.org/10.1108/jsm-09-2023-0325

Purpose The purpose of this viewpoint is to spotlight the role of reviewers within the collaborative triad of academic publishing. It argues that the significance of reviewers is often disregarded, leading to a gap in our understanding of the peer r... Read More about Viewpoint: the evolving landscape of peer review.

Is it the end of the technology acceptance model in the era of generative artificial intelligence? (2024)
Journal Article
Mogaji, E., Viglia, G., Srivastava, P., & Dwivedi, Y. K. (2024). Is it the end of the technology acceptance model in the era of generative artificial intelligence?. International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/ijchm-08-2023-1271

Purpose The technology acceptance model (TAM) is a widely used framework explaining why users accept new technologies. Still, its relevance is questioned because of evolving consumer behavior, demographics and technology. Contrary to a research pape... Read More about Is it the end of the technology acceptance model in the era of generative artificial intelligence?.

Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals (2024)
Journal Article
Adefare, T., Adeola, O., Mogaji, E., Phong Nguyen, N., & Alaba Mogaji, S. (2024). Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-03-2023-0128

Purpose This research aims to explore the role of banks in supporting women agriculture entrepreneurs (WAEs) to contribute towards achieving the Sustainable Development Goals (SDGs). It focusses on the experiences of women entrepreneurs in the agric... Read More about Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.

High street banking on the app: branding strategies of traditionally-driven neobanks (2024)
Journal Article
Mogaji, E., & Phong Nguyen, N. (2024). High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-12-2022-0529

Purpose Several high street retail banks are extending their brands into digital banking through fully digital, app-only neobanks, which have been described as traditionally-driven neobanks (TDNBs). These TDNBs are considered a form of brand extensi... Read More about High street banking on the app: branding strategies of traditionally-driven neobanks.