Using AI to Personalise Emotionally Appealing Advertisement
(2019)
Book Chapter
Mogaji, E., Olaleye, S., & Ukpabi, D. (2020). Using AI to Personalise Emotionally Appealing Advertisement. In Digital and Social Media Marketing (137-150). Springer International Publishing. https://doi.org/10.1007/978-3-030-24374-6_10
Personal data and information collected online by companies can be used to design and personalise advisements. This chapter extends existing research into the online behavioural advertising by proposing a model that incorporates artificial intelligen... Read More about Using AI to Personalise Emotionally Appealing Advertisement.