A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research.
(2022)
Journal Article
Byrne, A., Bonfiglio, E., Rigby, C., & Edelstyn, N. (2022). A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. Brain Informatics, 27 - ?. https://doi.org/10.1186/s40708-022-00175-3
INTRODUCTION: The present paper discusses the findings of a systematic review of EEG measures in neuromarketing, identifying which EEG measures are the most robust predictor of customer preference in neuromarketing. The review investigated which TF e... Read More about A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research..