Baby boomers, consumption and social change: the bridging generation?
(2013)
Journal Article
Leach, R., Phillipson, C., Biggs, S., & Money, A. (2013). Baby boomers, consumption and social change: the bridging generation?. International Review of Sociology, 23(1), 104-122. https://doi.org/10.1080/03906701.2013.771053
This paper outlines the ways in which the cohort born immediately following the Second World War illustrates changes in consumption patterns within their lives. The paper suggests that this cohort (often known as baby boomers) view themselves to be a... Read More about Baby boomers, consumption and social change: the bridging generation?.